The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI by Leslie Moeller, Edward Landry
English | 2008 | ISBN: 0071615059 | 240 pages | PDF | 1,5 MB
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI.