The Human Brand: How We Relate to People, Products, and Companies [Audiobook] by Chris Malone, Susan T. Fiske
English | October 15th, 2013 | ASIN: B00FATH38I, ISBN: 1622312961 | MP3@64 kbps | 5 hrs 58 mins | 164.32 MB
Narrator: Sean Runnette
Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments?