Gerry Johnson, Kevan Scholes "Fundamentals of Strategy"
English | 2008 | ISBN-10: 0273713108 | PDF | 312 pages | 6 MB
Over 800,000 students worldwide have used the market-leading text Exploring Corporate Strategy through their academic and professional careers.
The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Corporate Strategy and is particularly aimed at those studying strategy on short courses.