Ttc Video Behavioral Economics:

Behavioral economics is the scientific study of decision making, and of the related topics of valuation, exchange, and interpersonal interactions. Drawing on methods from psychology, sociology, neurology, and economics, this remarkable discipline illuminates one of the most deeply fundamental activities of human existence: the decision process.

Why are we choosing to have fewer children, even as we put more time into raising each one? Why are we so often willing to follow the herd and the opinions of strangers when making important decisions, even when those decisions are deeply personal? Why do people bother to vote in elections even when they believe their vote can't possibly influence the outcome?