The Art of Being Unreasonable

Unorthodox success principles from a billionaire entrepreneur and philanthropist.
Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

Unorthodox success principles from a billionaire entrepreneur and philanthropist
Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy.

Hiroshige's family, then, were of humble station in life. The firemen, or, perhaps more correctly, fire-police (hikeshi-doshin), were officials of sorts; and, as such, had some measure of authority and influence as compared with unofficial persons of their grade in the Japanese social scheme - influence which was, later on, so far serviceable to the artist as to procure him the opportunity of making his first journey over the Tokaido. The duties had become almost nominal in the general slackness which characterized the last phase of the Tokugawa regime ; and it is related that these fire-police occupied most of their time in amusements, in gambling, or in the practice of such easy arts as lay within the scope of comparatively uneducated folk.