The Art of Charm

Founded by Jordan Harbinger and AJ Harbinger in 2007, The Arm of Charm Inc. is a PUA company that focuses more on the front end of your interactions with women as a pick up artist, especially on approaching them, attracting and flirting with them, and then building a connection with them in order to progress in your PUA goals.

Have you ever tried to improve your success with women and been utterly terrified (or even paralyzed) by how much you DON’T know? If you have, you’re not alone. Just search for something simple like, “How to attract a woman,” and you’ll get thousands of pages with conflicting advice — most of them from “experts.” It’s enough to make any man shut down under the sheer weight of how much there is to learn.