The Bogle Effect

Stock market experts often provide the same words of wisdom over and over: Invest for the long haul. Diversify your portfolio. You can ‘t beat the market. And while this is great advice for the average investor looking to secure their retirement, these rules aren ‘t as hard and fast as the experts may want you to think. History has shown us there are plenty of individuals who beat the market and beat it consistently. Consider Warren Buffet or James Simons—examples of investors who executed the right combination of steady investment methods and calculated risk over decades to build truly impressive fortunes.

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.