The E Myth Revisited: Why Most Small Businesses Don't Work And What to Do About I

Hundreds of books have been written about sales. What's so special about this one? First, it doesn't simply teach vital sales techniques-it also addresses the question of whether you should pursue a sales career. Second, much of the fragmented information about selling and sales management is consolidated here, allowing you to build a broad base of knowledge without reading stacks of books, listening to tape after tape, and enduring countless classes. Third, Alan Rigg explains why, despite the fact that companies spend billions of dollars to recruit and train salespeople, the majority get fired, leave, or turn out to be mediocre producers. He provides the missing pieces to the sales puzzle!

A revolutionary guide to understanding fear and developing the tools we need to build a healthy relationship with this confusing emotion—and use it as a positive force in our lives.