The Nature of Leadership

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

 Do leaders make history or does history make leaders? A deep dive into how we define, seek, and become leaders.

'A remarkable and important book . . . a highly accessible, timely and invaluable guide to anybody working in groups.' Prof Paul Gilbert OBE

This book explores school leadership through a cross-cultural comparative lens, drawing on data from 16 countries located on five continents. The book gives a voice to both primary and secondary school principals, who discuss the nature of their work and explain their understanding of school leadership, strategies used to support their leadership, and how they 'do leadership' in a time of unprecedented change.

Unlock the key to effective leadership with our course on Perspective Management and Leadership Excellence