The Art of Woo: Using Strategic Persuasion to Sell Your IdeasPenguin (Non-Classics); Reprint edition (December 30, 2008) | ISBN: 0143114042 | 538 pages | PDF | 12 MB
Shell and Moussa, both on the Wharton School faculty, aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over." The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art.