The Self Pitch

From the self-made businesswoman and founder of the global platform Build Like A Woman comes the essential resource to unleash your business, take up space, and create your dream life.

From the self-made businesswoman and founder of the global platform Build Like A Woman comes the essential resource to unleash your business, take up space, and create your dream life.

Shell and Moussa, both on the Wharton School faculty, aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over." The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art.