Best Story Wins: Storytelling for business success: An Economist Edge book (Economist Edge) by Mark Edwards
English | June 13th, 2024 | ISBN: 163936644X | 256 pages | True EPUB | 0.53 MB
Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.