The Inversion Factor: How to Thrive in the IoT Economy (MIT Press) by Linda Bernardi, Sanjay Sarma, Kenneth Traub
English | October 13th, 2017 | ASIN: B076J3WT78, ISBN: 0262037270 | 227 pages | EPUB | 1.56 MB
In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.