Restoring Tourism Destinations in Crisis: A strategic marketing approach by David Beirman
English | August 5th, 2020 | ISBN: 036771924X, 1865089117 | 304 pages | True EPUB | 5.32 MB
This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism.