Trust Matters

The Internet ecosystem is held together by a surprisingly intangible glue — trust. To meet its full potential, users need to trust that the Internet works reliably and efficiently when providing them with the information they are seeking, while also being secure, private and safe. When trust in the Internet wanes, the network’s stock of “digital social capital” falls and users begin to alter their online behaviour.

The Internet ecosystem is held together by a surprisingly intangible glue — trust. To meet its full potential, users need to trust that the Internet works reliably and efficiently when providing them with the information they are seeking, while also being secure, private and safe. When trust in the Internet wanes, the network’s stock of “digital social capital” falls and users begin to alter their online behaviour.