Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research by Jacqueline H. Beckley, Dulce Paredes, Kannapon Lopetcharat
Language: English | 2012 | ISBN: 0813823978 | 416 pages | PDF | 3,95 MB
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and …