Understanding Cross Cultural Psychology

Navigate cross cultural communication, embrace cultural diversity, enhance your intercultural understanding.

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods.

This book reports on the latest advances in understanding cross-cultural decision and human cognition with respect to various cultural constructs, such as geographical, historical, sociological, and organizational cultures.

This book explains the subtle maneuvers of what researchers call “facework” and demonstrates the vital role it plays in the success or failure of cross-cultural interactions.

With each passing year, the educational landscape continues to become increasingly diversified across race and culture. This poses a significant challenge to schools worldwide—and particularly to school psychologists and allied educational professionals—to recognize and serve the needs of students and families with widely diverse language and cultural backgrounds. To be most effective in their jobs, school psychologists must now have a basic understanding of the impact of language and culture on individual students as well as those they interact with every day.