Understanding The Numbers

Companies expect managers to use financial data to allocate resources and run their departments. But many managers can't read a balance sheet, wouldn't recognize a liquidity ratio, and don't know how to calculate return on investment. Worse, they don't have any idea where the numbers come from or how reliable they really are. In Financial Intelligence, Karen Berman and Joe Knight teach the basics of finance–but with a twist. Financial reporting, they argue, is as much art as science.

Companies expect managers to use financial data to allocate resources and run their departments. But many managers can't read a balance sheet, wouldn't recognize a liquidity ratio, and don't know how to calculate return on investment.

Business is the language of numbers, but not everyone in businesses understands how to read the myriad of financial statements that are necessary. Author Norb Schwarz provides readers with accessible information to understanding financial statements such as annual reports, cash flow statements, income statements, balance sheets and so much more.

Business is the language of numbers, but not everyone in businesses understands how to read the myriad of financial statements that are necessary. Author Norb Schwarz provides readers with accessible information to understanding financial statements such as annual reports, cash flow statements, income statements, balance sheets and so much more.