Basic Marketing: A Global-managerial Approach, 14th Edition
McGraw-Hill | 2001 | ISBN-10: 0071121102 | 848 pages | PDF | 9.9 MB
William D. Perreault, Jr. is currently Kenan Professor at the University of North Carolina Kenan-Flagler
Business School. He has also taught at Stanford University, the University of Georgia, and North