Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals) by Ralf Drews
English | 31 Aug. 2015 | ISBN: 3319171232 | 144 Pages | EPUB (True) | 4.29 MB
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.