David Goldwich, "Win-Win Negotiation Techniques : Develop the Mindset, Skills and Behaviours of Winning Negotiators"
English | 2010 | ISBN: 9814276618 | PDF | 208 pages | 1,6 MB
We all negotiate every day, whether we realise it or not. Yet few people ever learn how to negotiate. Those who do usually learn the traditional, win-lose style. In today s interdependent world of business partnerships and long-term relationships, however, a win-win outcome is fast becoming the only acceptable result. Win-win negotiators value their business and social relationships winning in a given negotiation is not as important as maintaining their winning relationships, but this does not mean they must sacrifice their interests. Win-win negotiators believe they can win both the negotiation and the relationship.