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Most aren’t willing to step off the edge of their little entrepreneurial world. Which is why most never capture lighting in a bottle. Most never get to experience the weak-kneed tingle brought on by a breakthrough that increases response rates by 22% (with that little headline twist you crafted). Or how combining two seemingly unrelated services into one offering doubles profit margin (and you had them both all along). Or the sheer joy of watching your new bonus offer (the one you created in a frenzy of frantic notes at 3 a.m.) sell more subscriptions in a month than ever before. Yes, that’s how a breakthrough can feel. But, why don’t most experience it?

Most aren’t willing to step off the edge of their little entrepreneurial world. Which is why most never capture lighting in a bottle. Most never get to experience the weak-kneed tingle brought on by a breakthrough that increases response rates by 22% (with that little headline twist you crafted). Or how combining two seemingly unrelated services into one offering doubles profit margin (and you had them both all along). Or the sheer joy of watching your new bonus offer (the one you created in a frenzy of frantic notes at 3 a.m.) sell more subscriptions in a month than ever before. Yes, that’s how a breakthrough can feel. But, why don’t most experience it?