Write Useful Books

Learn to program in AppleScript, the versatile scripting language built right into Mac OS X and supported by most major applications. AppleScript: A Beginner's Guide shows you how to write powerful scripts with the AppleScript Editor to automate tasks, save time and effort, and automatically generate documents, spreadsheets, and e-mail messages. Debugging and error handling are also covered in this fast-paced tutorial.

From Aunt Annie's alligator to the colourful Zizzer-Zazzer-Zuzz, Dr. Seuss's delightful book introduces early learners to the letters of the alphabet through an amazing array of crazy creatures. With his unique combination of hilarious stories, zany pictures and riotous rhymes, Dr. Seuss has been delighting young children and helping them learn to read for over fifty years. Creator of the wonderfully anarchic Cat in the Hat, and ranked among the UK's top ten favourite children's authors, Seuss is firmly established as a global best-seller, with nearly half a billion books sold worldwide. As the first step in a major rebrand programme, HarperCollins is relaunching 17 of Dr. Seuss's best-selling books, including such perennial favourites as The Cat in the Hat, Green Eggs and Ham and Fox in Socks. In response to consumer demand, the bright new cover designs incorporate much needed guidance on reading levels, with the standard paperbacks divided into three reading strands – Blue Back Books for parents to share with young children, Green Back Books for budding readers to tackle on their own, and Yellow Back Books for older, more fluent readers to enjoy. Dr. Seuss's ABC belongs to the Blue Back Book range

This book is a distillation of ideas taught in undergraduate-level courses in investments and corporate finance, aimed at the general reader. It saves the reader the effort of enrolling in two college courses to otherwise gain all this information. The author has a PhD in Finance and writes in a succinct 'just the facts' style. In condensing all this information to its bare essentials, he creates pages which must be read slowly to be fully understood. Nevertheless there is no other book on the market that I am aware of which serves this unique purpose. More academics need to write for the general investor. This book makes a valuable contribution.

Chart your path in the consulting jungle!
Finding Your Way in the Consulting Jungle - a book in The Practicing Organization Development series - offers OD consultants the information and guidance they need to understand their place in the consulting network, differentiate themselves from other types of consultants, and work with both clients and colleagues to make sure everyone's needs and expectations are met.

Planning Magazine : How to develop. "Forty years ago, for a typical suburban house, the cost of engineering, planning, and surveying, including fees paid to agencies, was about the cost of a refrigerator today. Today it is probably greater than the total cost of all of kitchen and other electronic appliances combined." So write Sidney Dewberry and Dennis Couture in the overview chapter that introduces the mammoth second edition of the Land Development Handbook: Planning, Engineering, and Surveying . A development and consulting firm, the Dewberry Companies, is listed as author, which seems appropriate since most of the 26 editors and contributing authors are employees of the firm.

A wonderful book that will help the reader train himself or herself to research and write a stellar business plan of their own!

A wonderful book that will help the reader train himself or herself to research and write a stellar business plan of their own!

Here's all you need to write and design effective, powerful advertising for all forms of media.
Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy & Layout is must reading for students and practitioners alike.

Do you enjoy playing video games and want to learn how to create your own? Game Programming for Teens, Third Edition shows you how to design and develop a complete video game from start to finish, no prior programming knowledge required. You'll begin by learning the basics of BlitzMax, a simple cross-platform game programming language that can be used on Windows, Mac, or Linux operating systems. Once you understand how to write the programming code, you'll begin to incorporate all the graphical elements of games including varying colors, loading and displaying images, and creating scrolling backgrounds. Finally, you'll learn how to add sound and music, use keyboard input codes, and even integrate artificial intelligence. New skills are taught step-by-step, and each chapter builds upon the techniques you learned in the previous, so by the end of the book you'll have built your very own fully functioning video game.