The Who‘s 1967 album The Who Sell Out will be reissued as a seven-disc super deluxe edition box set in April. The album was originally planned by Pete Townshend and the band’s managers (Kit Lambert and Chris Stamp) as a loose concept album with jingles and commercials linking the songs. This approach was partly because the record label were demanding a new record and Townshend felt as if he didn’t have enough songs!