Positioning: The Battle for Your Mind by Al Ries, Jack Trout
English | December 8th, 2011 | ISBN: 0071373586 | 228 Pages | EPUB | 2.68 MB
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.