Applied Business Research

This publication is designed to provide Master and PhD students with a concise introduction to conducting research in organisations. The aim is to impart knowledge for making the appropriate methodological choices and to give readers a practical guide to designing and executing a research.

The book Radical Human Centricity sits between two worlds: business and anthropology. It is a critique and reassessment of commercial innovation research from an anthropological perspective born out of years of experience in innovation research consulting and anthropological scholarship. It demonstrates the many failures of contemporary commercial research, from market research to research approaches in design thinking and human-centered design.