No matter how long they’ve been out of the spotlight, nobody should ever have underestimated the hitmaking machine known as the Black Eyed Peas. Putting aside 2018’s MASTERS OF THE SUN VOL. 1—a low-key project that revisited the group’s hip-hop roots without facing the commercial pressure of following up 2010’s presumed farewell The Beginning—this multilingual comeback effort revives their maximalist dance-floor appeal with some help from a fresh set of contemporary stars. With Fergie out of the picture, the majority of the vocal guests here come from Latin America, dutifully representing the reggaetón and Spanish-language pop boom of the moment. The massively successful throwback single “RITMO (Bad Boys for Life)” aligns them with global superstar J Balvin, while Dominican dembow sensation El Alfa brings his signature energy to the throbbing “NO MAÑANA”.
…"I Gotta Feeling" spent fourteen consecutive weeks atop the Billboard Hot 100, the longest-running number-one single of 2009. The song was the third most successful song of the decade in Australia, as announced on January 7, 2010. As of February 2010, "I Gotta Feeling" holds the record as the most downloaded song on iTunes of all time. Worldwide it has sold over 14 million units, becoming one of the most successful songs in the history of popular music.
Although nominally a rap group, Black Eyed Peas call upon so many forms of songwriting and production that slotting them into hip-hop is like slotting Prince into R&B – technically true, but very limiting. Elephunk, the group's third LP (and the first to feature Fergie), doesn't have top-notch rapping, but as driven by frontman Will.I.Am, it does possess some of the most boundary-pushing productions in contemporary, (mostly) uncommercial hip-hop, right up at the level occupied by Common and OutKast….