Brands

Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands

Jennifer Berz, "Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands"
English | 2016 | ISBN: 3658142936 | PDF | pages: 315 | 2.9 mb
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Al Ries, "The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands"
English | ISBN: 0060570156 | 2005 | 320 pages | AZW3 | 1220 KB
The Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

Des Dearlove, Stuart Crainer, "The Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands"
English | 1999 | ISBN: 1841120162 | 264 pages | PDF | 1.1 MB

The Consumer Culture Theory of Brands  eBooks & eLearning

Posted by Underaglassmoon at March 7, 2020
The Consumer Culture Theory of Brands

The Consumer Culture Theory of Brands
Cambridge | English | 2019 | ISBN-10: 152753684X | 180 pages | PDF | 847 KB

by Robert Pennington (Author)
Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising by Aron Levin
English | November 30th, 2019 | ISBN: 148425502X | 161 pages | EPUB | 1.24 MB

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.

Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands  eBooks & eLearning

Posted by roxul at March 3, 2023
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands

Carolina Rogoll, "Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands"
English | ISBN: 1621534634 | 2015 | 256 pages | EPUB | 20 MB
The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations

Marta Massi, "The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations "
English | ISBN: 3030261204 | 2020 | 183 pages | EPUB, PDF | 5 MB + 3 MB

The Law of Reputation and Brands in the Asia Pacific  eBooks & eLearning

Posted by step778 at May 26, 2020
The Law of Reputation and Brands in the Asia Pacific

Andrew T. Kenyon, Megan Richardson, Wee Loon Ng-Loy, "The Law of Reputation and Brands in the Asia Pacific"
English | 2012 | pages: 299 | ISBN: 1107017726 | PDF | 1,3 mb

Emotional Branding: The New Paradigm for Connecting Brands to People  eBooks & eLearning

Posted by arundhati at Nov. 7, 2023
Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe, "Emotional Branding: The New Paradigm for Connecting Brands to People"
English | ISBN: 1581156723 | 2010 | 360 pages | EPUB | 9 MB

Beiersdorf: The Company behind the Brands NIVEA, tesa, Hansaplast & Co  eBooks & eLearning

Posted by step778 at May 31, 2023
Beiersdorf: The Company behind the Brands NIVEA, tesa, Hansaplast & Co

Alfred Reckendrees, "Beiersdorf: The Company behind the Brands NIVEA, tesa, Hansaplast & Co"
English | 2018 | pages: 400 | ISBN: 3406728103 | PDF | 11,5 mb