Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands (The Ultimate Series) By Stuart Crainer, Des Dearlove 2003 | 246 Pages | ISBN: 1841124397 | PDF | 2 MB
Jennifer Berz, "Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands" English | 2016 | ISBN: 3658142936 | PDF | pages: 315 | 2.9 mb
Michael Brückner, Andrea Przyklenk, "Lost Brands - vom Aufstieg und Niedergang starker Marken: Warum "too big to fail" nicht einmal für Traditionsmarken gilt" Deutsch | 2013 | ISBN: 3834928208 | PDF | pages: 170 | 1.2 mb
Florian Horstmann - Wirkung von Private Label Brands auf Retailer Brands: Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel Published: 2017-04-27 | ISBN: 365818258X | PDF | 278 pages | 8.32 MB
The Consumer Culture Theory of Brands Cambridge | English | 2019 | ISBN-10: 152753684X | 180 pages | PDF | 847 KB
by Robert Pennington (Author) Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them