Brands

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands (The Ultimate Series)

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands (The Ultimate Series) By Stuart Crainer, Des Dearlove
2003 | 246 Pages | ISBN: 1841124397 | PDF | 2 MB

Brands and Cultural Analysis  eBooks & eLearning

Posted by hill0 at Oct. 29, 2019
Brands and Cultural Analysis

Brands and Cultural Analysis
by Arthur Asa Berger

English | 2019 | ISBN: 3030247082 | 181 Pages | PDF | 4 MB
Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands

Jennifer Berz, "Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands"
English | 2016 | ISBN: 3658142936 | PDF | pages: 315 | 2.9 mb
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising by Aron Levin
English | November 30th, 2019 | ISBN: 148425502X | 161 pages | EPUB | 1.24 MB

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market by Samuelson Appau
English | PDF,EPUB | 2021 | 276 Pages | ISBN : 3030772039 | 7.3 MB

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.

«Brand Shift: The Future of Brands and Marketing» by David Houle, Owen Shapiro  eBooks & eLearning

Posted by Gelsomino at Sept. 15, 2021
«Brand Shift: The Future of Brands and Marketing» by David Houle, Owen Shapiro

«Brand Shift: The Future of Brands and Marketing» by David Houle, Owen Shapiro
English | EPUB | 0.6 MB

Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning  eBooks & eLearning

Posted by First1 at Sept. 7, 2021
Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning

Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning by Emmanuel Probst
English | October 5th, 2021 | ISBN: 1576879828 | 176 pages | True EPUB | 1.78 MB

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim.
User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media (repost)

User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media by Severin Dennhardt
English | 2013 | ISBN: 365802349X | 160 pages | PDF | 31,5 MB

Brands and Branding, 2nd Edition (repost)  eBooks & eLearning

Posted by interes at May 12, 2019
Brands and Branding, 2nd Edition (repost)

Brands and Branding, 2nd Edition by Rita Clifton
English | ISBN: 1846681197, 1576603504 | 2009 | EPUB | 284 pages | 5 MB
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Denise Lee Yohn, "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest"
English | ISBN: 111861125X | 2014 | 272 pages | EPUB | 1195 KB