Managing Diversity, Innovation, and Infrastructure in Digital Business
IGI Global | English | 2019 | ISBN-10: 1522559930 | 287 pages | PDF | 3.02 MB
by Nilanjan Ray (Author, Editor)
In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers