Jimmy Carter and the Birth of the Marathon Media Campaign (Media and Public Affairs) by Amber Roessner
English | May 20th, 2020 | ISBN: 0807170798 | 352 pages | EPUB | 2.73 MB
With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.