Case Study Research: Design And Method

This Handbook on Partial Least Squares (PLS) represents a comprehensive presentation of the current, original and most advanced research in the domain of PLS methods with specific reference to their use in Marketing-related areas and with a discussion of the forthcoming and most challenging directions of research and perspectives. The Handbook covers the broad area of PLS Methods from Regression to Structural Equation Modeling, from methods to applications, from software to interpretation of results.

The word luminescence was first used by a German physicist, Eilhardt Wiedemann, in 1888. He also classified luminescence into six kinds according to the method of excitation. No better basis of classification is available today. He recognized photoluminescence, thermoluminescence, electroluminescence, crystalloluminescence, triboluminescence, and chemiluminescence.