Cashbox

THE BRITISH INVASION: The British Invasion was the signalling event of a gigantic social change that progressed through the decade, a decade in which each year seemed to contain ten years' worth of changes. it was an effect of historical and technological changes outside the purview of a CD review. It may be seen partially as a sub-generation of youth wanting something new of their own rather than inheriting their older sibling's teen scene. In the U.S. some feel the assassination of J.F.K. is often seen as a catalyst. Though Beatlemania was an international phenomenon, it can't be completely discounted as a factor. When it happened it was sudden and it almost totally obliterated the previous pop scene. The few who survived (Gene Pitney, Lesley Gore, Jan & Dean, Beach Boys, Four Seasons, Elvis) mostly had a final big hit or two in '64 then remained in a diminished way never having a Top 10 hit again. Only the Beach Boys and Four Seasons got through relatively unscathed. Another part of the big change in 1964 was the rise of Motown which obliterated most older R&B acts as much as the British Invasion did pop, a fact that is often ignored.