Chinese Consumers

Insights China by McKinsey and the Chinese Consumer Center launched the third annual Chinese Consumer Report today at a media briefing in Shanghai.
The report states that four major trends are reshaping China's consumer landscape: the growing importance of regional differences in consumer behavior; the emerging preference for premium products among affluent consumers; the changing ways that consumers choose brands; and new ways of connecting with consumers. The survey underscores the need for companies in China to tailor their marketing programs to address Chinese consumers' unique preferences.
China is a dynamic market that continuously challenges our assumptions and compels us to innovate. Over the 3 years that we have conducted our annual research into the Chinese consumer, we have witnessed the emergence of an increasingly discerning and sophisticated class of consumers.

Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers.