Company Font

Bagins Sans Serif is a balanced, smooth, elegant and stylish sans serif font. He has a beautiful character. It fits perfectly with invitation card designs, company logos, movie titles, movie names, business cards, book titles, brand names and various other designs. Bagins Sans Serif is a subtle Sans serif font that exudes sophistication and elegance. Its stylish alternations and ligatures make this font the perfect partner for any project.

An image spotted on the internet of a brass shipping stencil for the Royal Quality Brand (for the John H. Fitch Company of Youngstown, Ohio – a coffee and spice merchant). The lettering style for “Royal Quality” was a hand-cut, condensed, slightly flared sans serif with various character flourishes, giving the letters a stylish, somewhat regal look.

For the past year I’ve been working on a new type design project with the Japanese sports fashion brand Onitsuka Tiger in conjunction with my online journal Néojaponisme. I sat down with some folks at Onitsuka Tiger’s office in Tokyo to pore over the company’s vast archives of print advertising from the company’s advent in 1949 through today, and to draw inspiration as I pleased for the design of a pair of digital fonts that help tell the story of Onitsuka Tiger as a brand.

Helvetica is one of the most widely used sans-serif fonts. It was created in the Swiss company Haas'sche Schriftgiesserei in 1957 and was originally called Neue Haas Grotesk. In 1960, the name of the font had to be changed at the direction of the parent company Stempel AG. The original proposed name was Helvetia - Helvetia (the obsolete Latin name of Switzerland), but in the end it was accepted Helvetica.