Designing and Conducting Business Surveys by Ger Snijkers, Gustav Haraldsen, Jacqui Jones and Diane Willimack
English | 2013 | ISBN: 047090304X | 640 pages | PDF | 17,6 MB
Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles.