Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 by Francisco J. Martinez-LopezEnglish | PDF,EPUB | 2020 | 191 Pages | ISBN : 3030477630 | 13 MB
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc.