Creative Internet Communication Business

Professional Certificate in Marketing and Advertising by MTF Institute

Understanding the complexity of different roles to create a Video Game

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“Wanghong as Social Media Entertainment in China is the very first academic book that systematically theorizes the phenomenon of internet celebrification in China’s changing cultural economy.”
- Professor Anthony Fung, The Chinese University of Hong Kong

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David Meerman Scotts marketing bible has become a modern day business classic.
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough.

Dave Mattson is the CEO and a partner at Sandler Systems, Inc., an international training and consulting organization. Since 1986, he has been a trainer and business consultant in management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe. His domestic and international clients include top-name organizations in many different industries. An early lesson in goal orientation came when Dave was a child in Connecticut. When snow fell and school was cancelled, Dave shoveled driveways for pay and would have contests with other shovelers to see who could clear out the most driveways by the end of the day.