Crop to Cup Convesations Over Coffee

To close a sale, you just have to overcome every objection, right?Wrong, says Bob Burg, author of Adversaries into Allies: Win People Over Without Manipulation or Coercion. If your goal is to overcome objections, don’t be surprised if your prospect says that they “need to think it over.To them, there’s something that isn’t quiteright,”says Bob. “And the reason why is because typically.the objection itself isn’t the issue. In fact, often the prospect doesn’t know what their true objection is.”So how do you figure out their true objection? Turn yourself into their ally.“You do that by understanding what it is they need, want, and desire,” says Bob.In his Mixergy course, Bob shows you how to become anyone’s ally so you can close more sales and form better partnerships.