Culture Smart

Known as the pearl of the Indian Ocean, this resource-rich, lovely island just off the southern tip of India is full of contrast and diversity. Despite the lingering tension between the different religious and ethnic groups in the wake of a bloody civil war, and the glaring inequality between the wealthy elite and rural villagers, all Sri Lankans share a great respect for family, home, and friendship, and pride in their beautiful country. In return, politeness, respect, and a genuine attempt to understand their culture, and acceptance of their relaxed pace of life, are key to gaining their acceptance.

Culture Smart! Laos offers in-depth information to visitors seeking a genuine experience, including insights on local customs and lifestyle, and is also of great use to businessmen and prospective investors. Once known as "the Kingdom of a Million Elephants under the White Parasol," Laos is a landlocked country of great contrast and beauty in the heart of the Indochinese peninsula. Visitors quickly relax and enjoy the vibrancy and color of bustling marketplaces with their aromatic spices, tropical fruits, and huge wicker baskets containing many varieties of rice.

Cuba is a land of contradictions that is easy to enjoy but difficult for first-time visitors to decipher. The largest island in the Caribbean, it is a tropical paradise that Christopher Columbus called "the most beautiful land that human eyes have ever seen." It is famous for the romantic charm of its crumbling colonial cities, the beauty of its white sand beaches, and its irresistible Afro-Cuban dance beats. But it is also a land of shortages and tight government control, which has been in a sixty-year political standoff with its superpower neighbor, the USA.

Culture Smart! Portugal will help you to navigate this multifaceted society. It gives insights into different aspects of life, from sleepy seaside towns to modern, trendy cities, so that you can experience firsthand how this society, which protects family and privacy so fiercely, is eager and proud to show visitors everything the country has to offer. Portugal is a small country that has had a huge cultural and political impact on the modern world.

Vietnam is one of the most fascinating destinations in Southeast Asia. Having emerged from two decades of war, it is has undergone a period of rapid and far-reaching change. Culture Smart! Vietnam is for those who want to learn about the traditional values, sensibility, and modern life of the Vietnamese. It explains deep-seated attitudes and describes some of the social, economic, and cultural changes now under way.

Set aside your preconceptions of postcard scenery, chocolate, cheese, faceless bankers, and spotless cities. The real Switzerland is anything but bland. This small, multilingual, and fiercely independent country in the heart of Europe is full of surprises. Culture Smart! Switzerland reveals the human dimension of this enigmatic country. It provides an historical overview, explores Swiss values and attitudes, and looks at the cultural continuity of festivals and traditions.

For thousands of years, the Chinese believed that they had created a perfect social system based on Confucian values, tempered by the "Mandate of Heaven." Since the twentieth century, change has taken place in Chinese society at an unprecedented speed, as the country experienced the turmoil of civil war and revolution before emerging on to the world stage as a global superpower. Culture Smart! China puts these changes into an historical context, explains cultural attitudes, and guides you through the maze of unfamiliar social situations.

Spain often conjures up a picture of rapacious conquistadores, fiery flamenco dancers, and brilliant artists. How closely does everyday life in modern Spain conform to these dramatic stereotypes? Culture Smart! Spain explores the complex human realities of contemporary Spanish life. It describes how Spain's history and geography have created regional differences, shared values, and attitudes, and reveals what the Spaniards are like at home and in business, how they socialize, and how to build lasting relationships with them.

Nestling in the foothills of the Himalayas, Nepal is a land of contrasts and incongruities—not least in the variety of its cultural, ethnic, and religious weave. Hindu and Buddhist values predominate and help to maintain social harmony despite the divisions between rich and poor, urban and rural, highlands and lowlands. Culture Smart! Nepal sets out to explain the complexities of Nepalese life, from home, to business, and the marketplace.

Each region, caste, and community in India has its own culture, reflecting unique histories shaped by conquest, creativity, and religion. Steeped in ancient traditions and intensely passionate about their culture, Indians are ingenious, creative world leaders in cutting-edge science and technology. Culture Smart! India will show you how to navigate often profound cultural differences and build relationships.