Customer Relationship Management

This course is about the practical attributes of customer relationship management

Effectively manage and enhance relationships with customers with Process, Case Study, Example & Complete Implementation

Master the art of CRM strategy and elevate customer engagement with data-driven insights.

The course will take you through the CRM framework and techniques.

Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management.
The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology.

Professional Diploma in Customer Relationship Management CRM by MTF Institute

Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management.
The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology.

Explore the foundations of CRM, covering data-driven strategies, customer segmentation, loyalty programs & methodologies

Use AI for CRM including Personalized Customer Experiences, Sales and Marketing Intelligence, Real-time Decision Support