Dare to be You

Will Ryan's Dare to be Different: A leadership fable about transformational change in schools tells the fictional tale of Brian Smith – a primary school head teacher who listens to what his political masters have to say, but then sets out to inspire real transformational change by doing the exact opposite and leading through his own values and beliefs. Writer and novelist Michael Korda claims that 'the fastest way to succeed is to look like you are playing to someone else's rules whilst quietly playing by your own'.

Has anyone called you naive for suggesting that businesses can do more good and make a positive impact on not just profits, but also on employees, consumers, and the world?

'I know it may not yet look like it, but we are sowing the seeds of greatness for countless generations to come. That is the Great Work of our times. Yours and mine.' This is a book unlike any other. It does not tell you what you must do, it does not set out a guide for the 10 definitive steps to becoming great by next Thursday. Dare To Be Great is both a playful, inspirational conversation and a heartfelt, lived call, daring each one of us and our society as a whole to become truly great.