Business Intelligence: Data Mining and Optimization for Decision Making by Carlo Vercellis
English | 2009 | ISBN: 0470511389 , 0470511397 | 436 pages | PDF | 2,8 MB
Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made.