The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing), 2nd Edition by Jeanne Liedtka, Tim Ogilvie
English | May 2nd, 2019 | ISBN: 0231187890 | 152 pages | EPUB | 6.16 MB
Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.