Digital Leadership

This book intends therefore to add to the body of knowledge in leadership and digital areas. This work shows how digital leadership can stimulate organizational development in various countries and regions worldwide.

In the digital age we are currently living in, customer needs change. Industry dynamics change. Business models change. Competence requirements change. Project parameters change. However, the leadership required to drive these changes has not changed much. Most leaders continue to drive digital transformation using the old pre-digital style of leadership. As per a recent study by McKinsey, 70 percent of digital transformation projects fail. The main reason for failure is a lack of Digital Leadership.

In the digital age we are currently living in, customer needs change. Industry dynamics change. Business models change. Competence requirements change. Project parameters change. However, the leadership required to drive these changes has not changed much. Most leaders continue to drive digital transformation using the old pre-digital style of leadership. As per a recent study by McKinsey, 70 percent of digital transformation projects fail. The main reason for failure is a lack of Digital Leadership.