Dynamic Pricing

Die intelligente, algorithmenbasierte Preisgestaltung, das sogenannte Smart Pricing, ist zu einer wichtigen Säule bei der Entwicklung neuer Preisstrategien geworden. Sowohl die Praxis als auch wissenschaftliche Studien indizieren, dass diese Form der Preisgestaltung zu einer signifikanten Umsatz- und Gewinnsteigerung beitragen kann.

Configure bulk discounts for each product in your store by creating a table of quantities and discount amounts. Choose from fixed price adjustments, percentage adjustments or set a fixed price for the product. Optionally choose roles the pricing rule should be applied for. Choose how to tally the quantities used in the quantity pricing table.

Create ad hoc promotions to catch your customers’ attention and loyalize them in the course of time: the only plugin that gives dynamism to your e-commerce and lets you increase the visits – and consequentially the sales – taking advantage of the marketing elementary principles. Discounts, special prices, promotions, bonuses: with few clicks you will make your shop a necessary step for whoever is looking for your products.

Create ad hoc promotions to catch your customers’ attention and loyalize them in the course of time: the only plugin that gives dynamism to your e-commerce and lets you increase the visits – and consequentially the sales – taking advantage of the marketing elementary principles. Discounts, special prices, promotions, bonuses: with few clicks you will make your shop a necessary step for whoever is looking for your products.

Is the final price for your products the right one? Every time you need to assign prices to new products you have for sales, many questions arise: you want to treat your customers well treated but something may interfere with your decision of what the final price might be and good intentions just aren't enough.

Is the final price for your products the right one? Every time you need to assign prices to new products you have for sales, many questions arise: you want to treat your customers well treated but something may interfere with your decision of what the final price might be and good intentions just aren't enough.

Dieses Buch zeigt, wie Preise im Gesamtzusammenhang der Digitalisierung, innovativer Preismodelle und neuer Erkenntnisse des Behavioral Pricing kommuniziert werden sollten. Renommierte Autoren aus Wissenschaft und Praxis beschreiben die Aufgaben sowie die veränderten Rahmenbedingungen der Preiskommunikation.

Das vorliegende Buch führt in die essentiellen Aspekte der Preispolitik ein und stellt gleichzeitig die Herausforderungen und Chancen der Digitalisierung und die neuen Möglichkeiten des Einsatzes von Software zur Preisoptimierung dar.