Engagement

Die Gestaltung von überlegenen Kundenbeziehungen bildet heutzutage den Ausgangspunkt für wirtschaftlichen Erfolg und langfristiges Wachstum von Unternehmen. Neben dem Kaufverhalten können Kunden Wert für ein Unternehmen schaffen, indem sie neue Kunden werben, ihre Erfahrungen mit Anderen teilen oder Feedback geben. Bisher war unklar, welche motivationalen Determinanten diese wünschenswerte Kundenverhaltensweise, das sogenannte Customer Engagement, beeinflussen.

Although researchers have made great strides in clarifying the meaning of employee engagement, scholars are ambivalent as to whether employee engagement is distinct from other constructs related to the employee–organization relationship, and it is argued that there is a need for further scholarly examination and exploration, particularly within the context of the rapidly changing work environment where twenty-first-century technology and behaviour meet twentieth-century organization, demanding innovative responses to the challenges of employee engagement.

The book provides new insights into written corrective feedback by describing students’ expectations as well as mediating factors that influence their engagement with it. The book draws on an extensive dataset to illustrate secondary school students’ behavioural, cognitive and emotional engagement with written corrective feedback and the extent to which mediating factors, such as teachers, peers, feedback options, attitudes and emotions, foster or hinder it.