Effective Writing Skills for Public Relations by John Foster, Anne Gregory
Publisher: Kogan Page; 2nd edition | 2001 | ISBN: 0749436328 | 180 pages | PDF | 1 MB
Style is a crucial ingredient to everything we say and do; in writing, it is the way sentences are structured, the choice of words and the way they are used. If the style is outmoded, the reader will soon lose interest and might not even get beyond the first few lines.