The McGraw-Hill 36-Hour Course: Online Marketing by Lorrie Thomas
Publisher: McGraw-Hill Education | 2011 | ISBN: 0071743863 | 272 pages | PDF | 2,4 MB
A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.