Experimental Auctions: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research) by Jayson L. Lusk
English | 2008 | ISBN: 0521671248 | 316 Pages | PDF | 2 MB
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success