Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context by Laura RiendaEnglish | PDF,EPUB | 2021 | 179 Pages | ISBN : 3030762548 | 4.9 MB
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context.