On Trend: The Business of Forecasting the Future by Devon Powers
English | October 16th, 2019 | ISBN: 0252084691, 0252042875 | 232 pages | EPUB | 1.01 MB
Trends have become a commodity—an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture.